Why user ambassadors are key to the credibility of CBD brands

In an unregulated cannabis industry, user ambassadors are an important part of strengthening the credibility of CBD products. This is especially true of the European CBD brand Endoca and their partnership with Oils By Simpson. Here we tell the story of how Endoca's founders Henry Vincenty and Kevin Simpson embarked on a long-standing partnership that has helped to raise awareness about CBD in Denmark.

First published in Open Access Government , read in English here: Why patient advocates are key to growing CBD brands https://www.openaccessgovernment.org/patient-advocates/85405/

Since 2012, Endoca and Oils By Simpson have entered into a joint partnership to raise awareness about the cannabis molecule cannabidiol (CBD) in Denmark. Their partnership has consisted of a mix of activism and groundbreaking research. The core of the collaboration is based on the philosophy that CBD should be accessible to everyone. Through an interview with the founders, we tell you about the importance of their collaboration.

The story of Endoca and Oils By Simpson

The European CBD brand Endoca was created in 2010 by biogenetic scientist Henry Vincenty. While Henry was studying genetics at the University of Copenhagen, he discovered that there were potential health benefits in the cannabis plant.

Endoca's original mission was to focus on raising awareness about the benefits of medical cannabis in Denmark. The promising results of the CBD had not yet reached the wider population, and the knowledge of the health benefits was thus still relatively limited.

Based on his extensive knowledge of cannabis and research in natural and conventional medicine, Henry Vincenty created a free clinic with natural medicine. The purpose was to start a debate around natural medicine and encourage the media to talk about alternative health solutions that had the potential to change the lives of many people. Vincenty says of her vision for the clinic that "My goal was to help change the common perception of cannabis by making non-psychoactive cannabinoids available to ordinary people."

As one of the first, Vincenty began creating CBD hemp extracts, which he gave away for free. As word of the clinic spread word of mouth by clinic visitors, cannabis activist Kevin Simpson, who had been in search of medical cannabis to treat his own disorders, became aware of the clinic. It was the early start of a partnership that would change the lives of thousands of people using CBD.

The start of a partnership 

Simpson’s search began in 2009, while he was struggling with clinical depression, chronic anxiety, and type 2 diabetes. “I was very sick for six years; having tried many different types of prescription medications, all of which completely failed to treat my ailments, anxiety, and depression.” He felt there had to be another way so he could avoid the prescription antidepressants that made him feel lethargic and “zombie-like.”

He describes his discovery of Endoca as "the answer to his prayers" - now he finally had the chance to try a natural alternative to the prescription-drug he abhorred. Kevin states about trying CBD oil for the first time that "Endoca's oils helped me get my life back on track, and I could now be stepped out of all my 28 daily prescribed pills from the doctor."

After his landmark experience with CBD, Kevin made it his life's mission to spread the message and help others wherever he could. "As soon as I got the better of using Endoca CBD oil, I started spreading the message online on Facebook so I could reach out to other people with illnesses and help them on their way to a better life."

With his knowledge of cannabis based on several years of private research in his backpack, he hired a handful of volunteer advocates to seek out others and spread the message about CBD, which he and the rest of the loyal team still do today.

This is how Endoca and Oils By Simpson have worked together over the years 

The collaboration began by Endoca delivering hemp extracts to Oils By Simpson, while the latter operated a Facebook group and a webshop that sold Endoca CBD oil directly to their growing group of social media followers.

In 2011, Kevin Simpson started the Facebook group “cannabis recovery” so he could share his experiences with Endoca CBD oil with others. The main purpose of the group was to spread the word about Kevin’s own experience with CBD, but also the thousands of stories from the group’s own members, with the other Scandinavian countries.

The partnership between Henry Vincenty and Kevin Simpson aimed to provide high-quality hemp extracts to the general public, based on the effects of anecdotes from patients who had already experienced landmark results. 

This led to the creation of the online store https://oilsbysimpson.com/en/ “We started Oils By Simpson in 2012, and today in 2020, Oils By Simpson has helped more than 20.000 users with Endoca's CBD products.”

Since then, the information-rich Facebook group has grown to over 23.000 members from Denmark, Norway and Sweden, and the goal is still to spread awareness about the therapeutic effects of CBD and cannabis. Today, the Facebook group has more than 15.000 active members each month, offering plenty of information to people searching for other people's experiences and experiences with CBD.

What is the future for the partnership?

With the same goals in mind, Endoca and Oils By Simpson intend to reach an even larger group of people through their collaboration. Often, user testimonials, reviews, and dedicated CBD user ambassadors are key to building credibility in an industry usually subject to skepticism.

Vincenty explains that "With our knowledge of cannabis and CBD, it is a moral obligation for us to make cannabinoids available to everyone around the world," adding that "One of our goals is to make CBD an everyday thing in people's homes worldwide by 2030. We aim to make it a regular thing in the home, on par with garlic or salt. ”

With their shared mission, Kevin William Simpson explains how he sees the partnership developing in the future. “With the collaboration between Oils By Simpson and Endoca, it is important for us to stay true to where we come from, which is primarily our shared goal of helping sick people improve their quality of life.”

Currently, Endoca CBD hemp oil is available internationally to everyone online. Oils By Simpson continues to grow their thriving community on Facebook, while also selling CBD via their own webshop https://oilsbysimpson.com/en/ which ships to both Denmark, Norway and Sweden.

Soon the European-focused webshop https://oilsbysimpson.com/en/ will be opened in multiple languages, and here Oils By Simpson will offer delivery of CBD to all countries within the EU.